STRATEGY

I look forward to presenting a strategic plan that best suits your unique property. For every listing, I create a specific marketing package that incorporates print exposure, Internet presence, a calendar of events to expose your property to agents and clients, a marketing plan targeted to specific buyer profiles, promotion to top brokers and my personal data base, and creative help to prepare your home for showing.

Remodeling or tuning-up your home can make a substantial difference in your home's market appeal and value when you invest wisely in improvements. Subject to your interest and ability, a frank discussion with you regarding presentation of the property could improve agent and buyer reaction to interior and grounds. Simply by doing some last minute painting, minor repairs, de-cluttering, landscaping for curb appeal, and the like, could translate into higher value at sale.

There is also a practice referred to as Staging Your Home for Sale. “Staging” heightens your home's market appeal by setting up each room with appropriate accessories, furniture, flowers, and plants to help buyers perceive the space as “home.” It can make a huge difference in how quickly you sell your property and how much you get.

No matter what the specific marketing plan, I believe a visual approach is an added necessity. Therefore, all print ads, Internet, and flyers are displayed with multiple photos that capture the imagination and best represent your home to promote as many potential buyers as possible.